This was a combined print and film shoot, our third for Amanda. While color always plays an important role in her collection this season was particularly vibrant. We decided to shoot on a rooftop and let the sky serve as our backdrop. Amanda’s single request was to keep the mood optimistic. If Amanda’s line is known for one thing it is that it makes you feel good. We also wanted to translate the way her dresses make you feel, the luxury of silk against the skin. While the film was created to serve as an image piece the print shoot was the selling tool, and had to not only capture the spirt of the designs but also show the details as well. In previousseasons we created and printed a bound book but this time around we made a flyer to be shared & wild posted in key markets. We also reworked the AU logo to serve as a graphic wallpaper in order to make it more widely recognizable.