Puma in seeking an increased presence in the fashion world has collaborated with a series of designers over time. One such marriage was that with the Italian luxury shoemaker, Sergio Rossi.  We needed content that would show well at Collette in Paris and Yamamoto in London, but would also be irreverent and unexpected enough to be successful as a social media tool. One film from the series actually had such a following that it was featured at Centre Pompidou.