Smythson of Bond Street is the global luxury brand that remains quintessentially Britsh. In the spirit of the holiday season and as a tribute to the brand's heritage we zip around London in one of their beloved taxis wrapped in Smythson Blue. This was part of a rebranding initiative which included not only taxi wraps but also in covering a single special taxi in actual featherweight paper. Guests were invited to sign the taxi & this allowed for many fun celebrity photo ops. The end result was collective diary of Nile Blue in the heart of London.